Same brand.
Room to think.
A practical design system for keeping Langstane’s work consistent—without making every job look exactly the same.
Following Langstane’s brand refresh, I started updating the templates and style sheets behind the work—bringing the new typography into print components and online layouts.
- Client
- Langstane
- My role
- Graphic + Digital Designer
- Focus
- Typography / Components / Templates
- Status
- A developing system
The approach
Consistency.
Not copy
and paste.
The refresh made two straightforward changes: we removed “all your office needs” from the logo and replaced Helvetica with Poppins as the corporate font.
Those changes needed to carry through into everyday work, not just the logo file. I began building new templates, style sheets and components for print and digital.
The aim is to give each new piece a consistent starting point, while leaving room for its own content and purpose.
01 / Typography
Give every word
a job.
We chose Poppins for its clean lines, modern appearance and legibility on screen. Its range of weights gives me flexibility within one family. I’ve also set up online templates to standardise H1, H2 and H3 headings and colours.
02 / Components
Build once.
Make it work harder.
I’ve created new components for print and digital, with the print components and typography styles stored in Adobe Libraries. That keeps them accessible across the Adobe apps I use, rather than having to find and copy them from an older job.
03 / In use
Different jobs.
Same family.
The workplace supplies and office interiors examples show how the updated typography and components come together. The content changes, but the shared styles keep both pieces recognisably Langstane.
A work in progress
A system that
earns its keep.
I’m currently the only person using the system. It’s a practical part of my own workflow, bringing the refreshed brand into the templates and components I use across print and digital.
The system is still developing. The focus is on keeping those reusable elements organised and consistent, so each new job can start with the updated styles rather than an old layout.
Let’s talk about your project ↗